bluetooth wireless headsets
subject: mid 40's male silicon valley technocrat, medium build, suited
context: having morning coffee and pastries with female co-workers
faux-pas: wearing his motorola bluetooth headset as if it was a new rolex
what he was thinking: "this is cool, i'm going to impress the ladies"
what his co-workers were thinking: "he looks like a dork with that thing on his ear"